The collapse of Bulb Energy this week follows a steady decline in its promises to customers.
Britain’s fastest-growing energy supplier set itself apart as a challenger to legacy energy giants by claiming to offer better service and energy that was cheaper and greener. But was Bulb as green as it claimed to be?
It promised to supply 100% renewable electricity to its customers and offset the carbon emissions of its gas. However, less than 5% of the green power it supplied to homes was sourced directly from renewable energy projects last year and it did not own any generating assets, such as wind or solar farms.
The rest was bought from the UK’s wholesale electricity market alongside “renewable energy certificates”, which have come under fire in recent years for allowing companies to “greenwash” their energy tariffs.
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